Internet & Media
- Culture Fish Media
In China, internet marketing provides a high ROI relative to the United States because Chinese consumers are less ad weary than their Western counterparts. Internet word of mouth (“IWOM”) has proven itself to be a potent force in China, thereby providing the opportunity for internet marketing campaigns to “go viral” (be shared throughout the internet by large numbers of users in a short period of time). Pay per click (“PPC”) advertising is also a highly attractive means of reaching consumers in China. At a minimum, foreign companies selling in China should have at least a basic search engine marketing (“SEM”) program, which usually does not need to cost much money.